Privacy Policy

Effective Date: January 14, 2026 | Last Updated: January 14, 2026

TrakBiz ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our missed call recovery service.

By using TrakBiz, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

1.1 Information You Provide

• Account Information: Business name, contact name, email address, phone number, and billing information when you register for our service.
• Service Configuration: Your preferred messaging templates, booking links, notification preferences, and call forwarding settings.

1.2 Information Collected Automatically

• Call Data: Phone numbers of incoming callers, call timestamps, call duration, and call status (missed, answered, etc.).
• Message Data: SMS messages sent on your behalf, delivery status, and response data.
• Usage Data: How you interact with our dashboard, features used, and service performance metrics.

1.3 Information from Third Parties

• Telephony Providers: We receive call metadata from our telecommunications partners to facilitate our service.
• Calendar Integrations: If you connect scheduling tools (e.g., Calendly), we may receive booking confirmation data.

2. How We Use Your Information

We use the information we collect to:

• Provide Our Service: Send automated text messages to your missed callers, deliver notifications, and track conversions.
• Improve Our Service: Analyze usage patterns, troubleshoot issues, and develop new features.
• Communicate With You: Send service updates, billing information, and respond to your inquiries.
• Ensure Compliance: Meet legal obligations and enforce our terms of service.

3. SMS/Text Messaging

3.1 Purpose of SMS Communication

TrakBiz sends SMS messages on behalf of our business customers to:

• Respond to missed calls with booking information
• Provide service-related notifications to end customers
• Confirm appointments and send reminders

3.2 Message Frequency

End customers who call our clients' TrakBiz-enabled numbers may receive:

• One (1) automated response per missed call
• Optional appointment confirmation messages

3.3 Opt-Out Instructions

Recipients can opt out of SMS messages at any time by:

• Replying STOP to any message
• Contacting the business directly
• Emailing support@trakbiz.com

3.4 Message and Data Rates

Standard message and data rates may apply. TrakBiz is not responsible for carrier charges.

3.5 SMS Data Sharing

We do not sell, rent, or share phone numbers or SMS content with third parties for marketing purposes. Phone numbers are used solely for delivering the missed call recovery service.

4. Data Sharing and Disclosure

We may share your information with:

4.1 Service Providers

Third-party vendors who assist in operating our service, including:

• Twilio (telecommunications and SMS delivery)
• Payment processors (billing)
• Cloud hosting providers (data storage)

These providers are contractually obligated to protect your data and use it only for providing services to us.

4.2 Legal Requirements

We may disclose information if required by law, court order, or government request, or to protect our rights, property, or safety.

4.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

5. Data Retention

We retain your information for as long as your account is active or as needed to provide services. After account termination:

Data Type	Retention Period
Account Data	Deleted within 90 days
Call Logs	Retained for 12 months, then deleted
Message Content	Retained for 90 days, then deleted

You may request earlier deletion by contacting us.

6. Data Security

We implement industry-standard security measures to protect your information, including:

• Encryption in transit (TLS/SSL)
• Encryption at rest
• Access controls and authentication
• Regular security audits

However, no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

• Access: Request a copy of the information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information
• Opt-Out: Opt out of certain data uses
• Portability: Receive your data in a portable format

To exercise these rights, contact us at privacy@trakbiz.com.

8. Children's Privacy

TrakBiz is not intended for individuals under 18 years of age. We do not knowingly collect information from children.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by:

• Posting the new policy on our website
• Updating the "Last Updated" date
• Sending an email notification for material changes

10. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act:

• Right to know what personal information is collected
• Right to know whether personal information is sold or disclosed
• Right to say no to the sale of personal information
• Right to equal service and price

We do not sell personal information to third parties.

11. TCPA Compliance

TrakBiz operates in compliance with the Telephone Consumer Protection Act (TCPA). Messages are sent only to individuals who have initiated contact with our clients' businesses by placing a phone call.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

• Email: privacy@trakbiz.com
• Support: support@trakbiz.com
• Website: www.trakbiz.com